$50 makes a big difference.
$10 makes a big difference.
This is clever. A conservation group in New Zealand has a print campaign illustrated with the backgrounds of specific denominations of paper money. To complete the illustration, the reader must place the bill on the page.
Advertising Agency: Ogilvy & Mather Auckland
Executive Creative Director: Angus Hennah
Creative Director: Chris Childerhouse
Copywriter: Chris Childerhouse
Art Director: Jordan Dale
Senior Art Director: Martin Hermans
Client Team Director: Phil Bilbrough
Group Account Director: Christina Mossaidis
Studio: Gemma Whyte
Retoucher: Jamie Wright
Illustrator: Stephen Fuller
Account Manager: Alisha Iyer, Mia Freeman